Cognitive Dissonance Is an Essential Cultural Feature28 Apr 2021
Cultures are full of contradictions in beliefs, norms, and values. Cognitive dissonance – here referring to our perception of contradictory information, and sometimes the conflict or discomfort that follows – is essential for cultures to function in light of these contradictions. Our ability to overlook these contradictions allows us to avoid analysis paralysis and get along with one another, and eventually trying to reconcile them drives change.
During the first half of the twentieth century, scholars taught that every culture was complete and harmonious, possessing an unchanging essence that defined it for all time. Each human group had its own world view and system of social, legal and political arrangements that ran as smoothly as the planets going around the sun. In this view, cultures left to their own devices did not change. They just kept going at the same pace and in the same direction. Only a force applied from outside could change them. Anthropologists, historians and politicians thus referred to ‘Samoan Culture’ or ‘Tasmanian Culture’ as if the same beliefs, norms and values had characterised Samoans and Tasmanians from time immemorial.
Today, most scholars of culture have concluded that the opposite is true. Every culture has its typical beliefs, norms and values, but these are in constant flux. The culture may transform itself in response to changes in its environment or through interaction with neighbouring cultures. But cultures also undergo transitions due to their own internal dynamics. Even a completely isolated culture existing in an ecologically stable environment cannot avoid change. Unlike the laws of physics, which are free of inconsistencies, every man-made order is packed with internal contradictions. Cultures are constantly trying to reconcile these contradictions, and this process fuels change.
… medieval culture did not manage to square chivalry with Christianity …. But this is no defect. Such contradictions are an inseparable part of every human culture. In fact, they are culture’s engines, responsible for the creativity and dynamism of our species. Just as when two clashing musical notes played together force a piece of music forward, so discord in our thoughts, ideas and values compel us to think, reevaluate and criticise. Consistency is the playground of dull minds.
If tensions, conflicts and irresolvable dilemmas are the spice of every culture, a human being who belongs to any particular culture must hold contradictory beliefs and be riven by incompatible values. It’s such an essential feature of any culture that it even has a name: cognitive dissonance. Cognitive dissonance is often considered a failure of the human psyche. In fact, it is a vital asset. Had people been unable to hold contradictory beliefs and values, it would probably have been impossible to establish and maintain any human culture.